The art of looking over the edge of things – this is where intuitive, thoughtful design begins – simple yet powerful concepts that create a world.
What’s Your Edge?
When creating a digital design and finding your edge, whether it’s through a responsive website, mobile app, software interface, presentation, brand identity, or all of the above – we start by taking the core ideas and distilling them down into their simplest form. Now we’re ready to build a story that your audience will immerse themselves in.
What are you trying to accomplish with your product or service? Who’s your audience? And what will set you apart from others? These are just a few of the questions we delve into when finding the best way to highlight and represent your business.
While designing and developing your digital project, it’s important to create a solid roadmap of where you want to go, which includes such things as timelines and milestones, clear goal sets, benchmarks, wireframes, optimization procedures, and possibly prototypes. Once your final design is developed and launched, a valuable practice is to track your progress over a set amount of time and possibly do A/B testing to see the successes and failures of any given interface which in return helps you decide next steps in updates and maintaining relevence. It’s always best to look at your digital creation as a living thing that will need attention over time.
The number of the above steps needed will obviously vary depending on the size and scope of your particular project. Hiring an expert in the field like Molly Gregg Digital Designs can be an important first step in creating a successful digital venture!
The Edge Responsive Layout