The Western Blotting Products, which are offered on Bio-Rad.com, were one of the targeted sales areas the company chose to focus on for the fiscal year. The task at hand was to design and build a page that helped get customers the information they needed in order to make a purchasing decision while offering an easy-to-read layout showing the wide array of equipment and accessories available.

Once research, page flow, wireframe, design, and development phases were complete, each section was monitored through analytics, along with a variety of A/B tests that were conducted to guarantee the overall success of the page.