Being involved in designing several system tours at Bio-Rad came with a variety of goals — to virtually showcase an instrument, while focusing on product features, functionality, specifications and important resources the buyer or instrument user might be looking for.

Audiences include: current and potential customers looking to purchase or upgrade an instrument, Bio-Rad sales reps who use the tour to show customers instrument features while in the field, instrument owners looking for specific information such as manuals, faqs, specifications, etc.